Unit economics
How to build a unit economics model for an online shop: contribution per order, the costs that belong in it, and the.
OpenHome / Models
Models worth building
Six calculations that answer the questions owners actually ask. Each page gives the structure, the common errors and what the result changes.
A model is only as good as the assumption that carries most of its weight.
The rolling cash flow forecast
Building a thirteen week rolling cash flow forecast for an online business, what to include, and why a monthly profit.
OpenWorking capital model
How working capital is modelled for a stock-carrying online business, and how growth quietly consumes cash even when.
OpenCohort and retention model
How to build a cohort model for an online shop, read the retention curve and use it to decide how much a new customer.
OpenA simple valuation model
A practical valuation model for an owner-managed online business: normalised earnings, a defensible multiple, and the.
OpenScenario planning
How to build three scenarios for an online business, which variables to flex, and how to turn each scenario into a.
Open